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What are the Most Important Factors to a Successful Mobile App?

Businesses all over the world have been able to recognise the importance of mobile apps in their operations.

A mobile can go a long way in improving productivity, raising the level of customer engagement and also, mitigating risk.

mobile app development

So what makes an app successful?

The answer involves a lot of factors, in a lot of combinations. Apply the following qualities of successful apps to your development process for a product that meets the needs of both you and your customers.

A high-quality product: The most successful apps enable users to solve a problem. Some of the strongest products out there do just one thing, but they do it very well. Design is an important component, so make sure that your app visually appealing and intuitive to use. These components alone will make success easier to attain.

Built-in virality: Great apps have a viral mechanism incorporated into core functionalities so that users can share it with their friends and social media networks. This essentially creates many customers out of one, and increased visibility through one direct point of contact. Users enjoy apps more when their friends use it too – it’s that simple.

An Android platform: You may be surprised to hear that Android is now the dominant platform on the global market, with “over 50 percent market share in most markets.” It makes sense to develop your mobile app for iOS first, but creating an Android version should be part of your ongoing strategy.

mobile-application-development

A solid marketing plan: The best app in the world won’t succeed if it isn’t marketed thoroughly. Include app promotion in your budget; it’s essential if you want to attract your first users, test metrics and continue with more campaigns.

We at Echo Innovate IT love taking ideas and turning them into real apps. We are passionate, creative, and have experience developing products as entrepreneurs.

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