We build custom OTT apps and platforms — mobile, smart TV and web apps, DRM-protected adaptive streaming, a content management system and SVOD, AVOD, TVOD or FAST monetisation — under your brand, with the subscriber data staying yours.
OTT platforms we build
Subscription (SVOD)Ad-supported & FASTLive & sports streamingPay-per-view eventsTelecom & ISP TVEducation & e-learning videoFaith & niche channelsCorporate videoStreaming is now how most people watch TV. In May 2025, Nielsen’s The Gauge reported that streaming’s share of US TV viewing passed broadcast and cable combined for the first time. If your content reaches viewers only through someone else’s platform, you rent your audience: they set the price, keep the data and decide what gets seen.
A custom OTT platform puts you in charge of all three. We build the viewer apps for mobile, smart TV and the web, the video pipeline and content management behind them, and the billing that turns viewers into subscribers — with AI-driven discovery so your catalogue keeps people watching.
Every part of a streaming service, from the apps viewers see to the systems that run the catalogue and the money.
iOS and Android apps with adaptive playback, downloads, profiles, watchlists and in-app subscriptions.
Explore app developmentApple TV, Android TV, Fire TV, Roku, Samsung Tizen and LG webOS apps built for the remote and the big screen.
See cross-platformA fast web player and storefront with sign-up, plans, payments and SEO-friendly title pages.
See web developmentLive channels, events and sport with low-latency delivery, ticketed access, chat and catch-up replay.
See entertainment appsEncoding pipeline, content management, rights windows, geo-rules, user management and billing.
See software developmentRecommendations, smart search, automatic tagging, thumbnails and subtitles that lift watch time.
See AI developmentWhite-label OTT software is the quickest way to launch. A custom platform is how you own the experience, the data and the economics as you grow.
| What matters | Custom OTT platform | White-label OTT software |
|---|---|---|
| Player, DRM & quality | Fully configurable | Vendor-defined |
| Branding & viewer experience | Entirely yours | Templated |
| Monetisation models | Any mix: SVOD, AVOD, TVOD, FAST | Limited set |
| Subscriber & viewing data | You own it | Shared with the vendor |
| Ongoing platform fees | No per-subscriber platform fee | Usually per subscriber or revenue share |
| Time to launch | Purpose-built | Fastest to start |
Smooth playback gets a viewer to stay for one episode. Discovery, convenience and fair pricing get them to stay for a year.
In OTT, the business is the retention curve. A service that starts fast, never buffers, recommends well and makes paying easy keeps subscribers through quiet months between big releases — and every one of those subscribers is a relationship you own, not one rented from a platform.
Big releases and live events are unforgiving. This is how we keep streams fast, protected and paid for.
Transcoding, packaging and adaptive bitrate ladders (HLS/DASH, CMAF) so every viewer gets the best quality their connection allows.
Widevine, FairPlay and PlayReady with token-based access, concurrent-stream limits and watermarking where rights holders need it.
Multi-CDN delivery and low-latency live streaming that hold up when an audience arrives all at once.
Apple and Google in-app purchases, web billing, trials and coupons, plus server-side ad insertion for AVOD and FAST.
Metadata, scheduling, rights windows, geo-restrictions and content rules your editors can run without engineers.
Start-up time, buffering, watch time and churn signals in one place, so you can fix problems and tune growth.
OTT is one of many. Here is where else our teams build.
A familiar starting point: a library worth paying for, an audience on several devices, and rights holders who expect the content to be protected. Here is how a build usually unfolds.
Launch a branded streaming service on phones, TVs and the web, with DRM, subscriptions and a catalogue editors can manage themselves — and keep it smooth on launch day.
Design the video pipeline, DRM and billing first, launch on the devices your audience actually uses, and load-test playback and sign-up before the first premiere.
A service that plays smoothly under load, protects premium content and is ready to add live events, new devices and new revenue models as the audience grows.
A clear, transparent path from the first call to a live OTT platform.
We map your catalogue, rights, audience, devices and revenue model.
We prototype browse, playback, sign-up and paywall flows for each screen.
We develop the apps, video pipeline, CMS and billing in two-week sprints.
We wire DRM, CDN and payments, then test on real devices and under load.
We handle store and TV-platform submissions, monitor, and add features.
We are the engineers behind the products, not on them. For 12+ years we have built consumer apps where speed and retention decide success, so we design streaming services for the premiere-night rush and the impatient viewer, not just the demo.
Fast start-up, no buffering, protected content and billing that just works — the fundamentals that keep subscribers and rights holders happy.
What happens when playback, protection and monetisation are engineered in from day one, not patched before launch.
Streaming services are judged in the first few seconds. These are the problems that lose viewers and revenue, and how we solve them.
Tuned bitrate ladders, prefetching and multi-CDN delivery so the first frame appears fast and stays smooth.
Multi-DRM, token access and concurrent-stream limits that protect revenue without punishing paying viewers.
Shared code where it helps and native builds where it matters, across tvOS, Android TV, Fire TV, Roku, Tizen and webOS.
Load-tested sign-up, entitlement and playback paths that survive the moment everyone presses play.
Subscriptions built to Apple and Google in-app purchase rules, alongside web billing where it is allowed.
Rights windows, regional catalogues and geo-blocking enforced automatically from the CMS.
Recommendations, continue-watching, notifications and win-back offers that keep subscribers between big titles.
Subtitles, audio tracks, captions and remote-friendly navigation so everyone can watch comfortably.
We build the full viewing journey — discover, play and subscribe — as one product across every screen your audience uses.
Behind the apps sits the platform that runs the service: the video pipeline, the CMS your editors use every day, entitlements and billing, and the analytics that show what to improve next.
Whether you run a subscription library, free ad-supported channels, live sport or ticketed events, we shape the platform around your catalogue, your rights and your revenue model.
How we approach every OTT build — and why clients stay with us for the next season.
We work as an extension of your team — a dedicated squad or staff augmentation — and deliver in transparent sprints with working software demoed every week. You see progress continuously, steer priorities as you go, and never wait months for a single big reveal.
And we stay after launch. Streaming services are never finished: new TV platforms, new device versions, new store rules and new revenue ideas keep arriving. We monitor, optimise and add features as your audience grows, we work under NDA and under your own brand, and you own the source code, the IP and the subscriber data at every step.
Our team is in-house and senior — no hand-offs to subcontractors and no juniors learning on your budget. That means fewer surprises, cleaner code your own team can pick up later, and honest advice about scope, including when white-label OTT software is the smarter first step.
Whatever stage you are at — a first idea, an MVP on two devices, or scaling an existing service to more platforms and live events — we shape the engagement, timeline and budget around your roadmap. The result is a partner accountable for outcomes, not just hours.
You also get a team that has shipped 500+ products, so the patterns that take others months to discover — billing edge cases, TV-platform review rules, live-traffic spikes — are already solved before your build starts.
Planning features and budget first? Read our OTT app development guide.
Subscription service, free ad-supported channels, live events or a mix — tell us your plan. We'll share a clear scope, timeline and fixed quote.
Tell us about your project and our team replies within 24 hours with a clear scope and estimate — no obligation.
