Here are a few tips on what information you should include on your website, and how to quickly and easily Create a Website for Restaurant so you can get more customers through your doors.
1. Follow the KISS principle
Your first website needs to be clear, simple and easy to use.
Websites can be updated at any time.
When you have the time, resources, and budget, you can update your restaurant’s website with anything you want.
For your restaurant’s first website, aim for a simple website that looks as good on a smart phone as it does on a 21″ computer monitor, and that answers the key questions your customers have.
Try your best to keep it as simple as possible.
There is a design principle noted by the U.S. Navy that is called KISS.
It means “Keep it simple, stupid”.
By this principle, simplicity and a user-friendly design is your main goal.
If a user doesn’t find what he or she is looking for in three clicks, it’s byebye for good.
2. Keep your focus on what your customer needs from your website
Always focus on finding these five pieces of information.
- Phone Number
- Specials / Happy Hour
- Address with a link to Google Maps
- Hours of Operation
- Current Menu
Why? Because if someone is looking at a restaurant’s website, he/she might be hungry and wants to find someplace to eat!
Forget about having a monthly newsletter of your specials.
You can add all of those things later.
For now, just focus on giving customers what they want from your website.
3. Target Audience
From the very beginning you have to find out your target audience.
If there is a university near your cafe, students will probably be your frequent visitors.
If there is a business center not far from your restaurant then expect business-executive types to lunch at your place.
Check your surroundings for the type of target audience, their age group and ultimately their preferences.
Also, you can arrange “happy hours” or some other discounts to attract more customers.
4. Color Scheme
Have you noticed that the color palette of most restaurant sites consists of four main colors: Red, Black, White and Brown.
Of course, these days you can see a full spectrum of colors on restaurant websites, but these main four colors were selected for a reason.
The color red is most often used by fast food restaurants as it is the symbol of passion and secret desires.
Black is associated with mystery and power of creation. Moreover, food photography looks great on a black background.
White gives a feeling of freshness, purity, and freedom.
Brown color symbolizes reliability, stability, and adherence to tradition.
5. Easy to Use Contact Form
Your restaurant website should have an easy-to-use contact or feedback form.
It’s not enough just to leave an email address or a phone number on the contact page.
A contact form lets you add fields which can help narrow down what the person is trying to contact you for.
Also, don’t forget to attach a map to the form in order to show the location of your restaurant, that will remove questions about the location of your restaurant.
6. Stay Socially Connected
There are lots of social websites you can use to share information and find potential customers.
Let your visitors follow your news, updates, and even staff via social networks.
“Word of mouth” is a quite strong motivator.
You can turn it to your advantage.
Just share information that is really useful and interesting to your target audience.
7. HD Quality Images
Large background photos are an amazing choice for restaurant website design.
Also, you can add some high-quality images to the menu page in order to demonstrate how your dishes look like.
Make the images “delicious”, they are supposed to arouse an appetite.
Food photography should awaken a desire to try them out, because when they do, people can’t wait to step into your restaurant and get a bite.