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In order to create a website for restaurant, you should start to think in the same way they do.

When it comes to: How to create a website for restaurant or cafe business, what should you put your mind to?

Well, why do people like going to restaurants?

For the food, the ambience, to relax and have a good time with friends.

Keeping that in mind, idea to create a website for restaurant can really be useful to the dining business.

The primary purpose to create a website for restaurant is to give guests and potential guests information they need to choose your restaurant.

But a well-designed website can actually do a lot more than that.

To be successful, a restaurant needs great food, excellent service… and a professional-looking website?

Yes, it’s true.

Your restaurant website is the central place for customers to find you, read your menu, and learn about your business so you should take this seriously to create a website for restaurant.

You’ve just opened the doors to your restaurant and had a great first week.

But you know that more of your potential customers are at home, hungry, and searching Google for a great place to eat dinner.

A website for your restaurant will make it easier for a potential customer to find out that you exist and map your address so they know exactly how to get to you.

Guests can have an opportunity to be acquainted with your menu, style, interior and services.

Moreover, an online website also means that you can receive orders online as well as reservations for those interested to check out your restaurant.

The website is a necessary attribute of any modern business.

If you don’t have a website yet, you need one.

And even if you have one, you might be missing key elements that your hungry customers expect to find.

So today we would like to talk about an important topic: How to create a Website for Restaurant or Cafe Business.

It seems easy on the surface, but still there are a few tips you totally should follow in order to create a website for restaurant that you can be proud of.

Here are a few tips on what information you should include on your website, and how to quickly and easily Create a Website for Restaurant so you can get more customers through your doors.

1. Follow the KISS principle

Your first website needs to be clear, simple and easy to use.

Websites can be updated at any time.

When you have the time, resources, and budget, you can update your restaurant’s website with anything you want.

For your restaurant’s first website, aim for a simple website that looks as good on a smart phone as it does on a 21″ computer monitor, and that answers the key questions your customers have.

Try your best to keep it as simple as possible.

There is a design principle noted by the U.S. Navy that is called KISS.

It means “Keep it simple, stupid”.

By this principle, simplicity and a user-friendly design is your main goal.

If a user doesn’t find what he or she is looking for in three clicks, it’s byebye for good.

2. Keep your focus on what your customer needs from your website

Always focus on finding these five pieces of information.

  • Phone Number
  • Specials / Happy Hour
  • Address with a link to Google Maps
  • Hours of Operation
  • Current Menu

Why? Because if someone is looking at a restaurant’s website, he/she might be hungry and wants to find someplace to eat!

Forget about having a monthly newsletter of your specials.

You can add all of those things later.

For now, just focus on giving customers what they want from your website.

3. Target Audience

From the very beginning you have to find out your target audience.

If there is a university near your cafe, students will probably be your frequent visitors.

If there is a business center not far from your restaurant then expect business-executive types to lunch at your place.

Check your surroundings for the type of target audience, their age group and ultimately their preferences.

Also, you can arrange “happy hours” or some other discounts to attract more customers.

4. Color Scheme

Have you noticed that the color palette of most restaurant sites consists of four main colors: Red, Black, White and Brown.

Of course, these days you can see a full spectrum of colors on restaurant websites, but these main four colors were selected for a reason.

The color red is most often used by fast food restaurants as it is the symbol of passion and secret desires.

Black is associated with mystery and power of creation. Moreover, food photography looks great on a black background.

White gives a feeling of freshness, purity, and freedom.

Brown color symbolizes reliability, stability, and adherence to tradition.

5. Easy to Use Contact Form

Your restaurant website should have an easy-to-use contact or feedback form.

It’s not enough just to leave an email address or a phone number on the contact page.

A contact form lets you add fields which can help narrow down what the person is trying to contact you for.

Also, don’t forget to attach a map to the form in order to show the location of your restaurant, that will remove questions about the location of your restaurant.

6. Stay Socially Connected

There are lots of social websites you can use to share information and find potential customers.

Let your visitors follow your news, updates, and even staff via social networks.

“Word of mouth” is a quite strong motivator.

You can turn it to your advantage.

Just share information that is really useful and interesting to your target audience.

7. HD Quality Images

Large background photos are an amazing choice for restaurant website design.

Also, you can add some high-quality images to the menu page in order to demonstrate how your dishes look like.

Make the images “delicious”, they are supposed to arouse an appetite.

Food photography should awaken a desire to try them out, because when they do, people can’t wait to step into your restaurant and get a bite.

Now if you are looking to Create a Website for Restaurant using WordPress then these are a few plugins you wanna take in to consideration for making your website look gorgeous:

Innovative Bonus Tip for you:

According to the scientific research, when a person opens a website, his or her view runs from left to right.

People are used to reading in a such way.

So, the best place on the page to put a logo is the top left corner.

CONCLUSION:

We would say first keep it simple and gradually move further.

Define your goals and try to achieve them with the help of your website.

Remember that perfection is a journey, not a destination.

Your turn! Have you built a restaurant website? Did you use any of the plugins we’ve discussed here? Did we leave something out? Do you have more tips to share?

Talk to one of our EXPERTS and Create a Website for Restaurant NOW…

So what are you waiting for??

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